Quality
The level of quality varies from person to person. Some people think that quality means high price (eg:- people think that Ferrari cars are very high quality). Some people think that quality means durability. For this reason, a precise definition of quality cannot be given in practice. But according to a study by Mihaela Kelemen regarding this quality, we can focus on several grant components. They are,
Four Managerial Perspectives on Quality
People think that
quality is determined by technical, operational and managerial factors.
- The Product based Approach
This means that the
quality of the materials used for that product determines the quality of the
product.
Example: - The quality of ice cream is determined by the quality of milk.
- The Manufacturing based Approach
The quality of the
product is determined by the method by which the product is manufactured.
That is, the quality is
determined by the technology used for production.
Example: - Products manufactured with Japanese technology are of high quality.
- The Value based Approach
The quality of the product is determined by the reasonable price at which the product can be purchased.
- The User based Approach
Quality is determined because the product contains the requirements and specifications expected by customers.
Four Critical Perspectives on Quality
People see quality as
very social, very cultural and very political. People think it’s not very
technical or operational it should be very cultural or social or political.
- The Transcendental Approach
This quality is based on people's experiences and feelings. We cannot say what quality is like because it depends on feeling. Therefore, without using a product for a long time, it is not possible to say for sure about the quality of that product. For example, the Apple mobile phone becomes a quality phone in society but without using it, we cannot say for sure about the quality of the phone.
- The Social Constructivist Approach
The influence of another person determines the quality of the product. For example, when a famous celebrity claims to have used a certain cream, people think it's a quality product.
- The Discursive Approach
If the quality of the product is mentioned, people believe that it is a quality product.
- The Slogan Approach
Determining the quality
of a product based on the slogan used to sell it.