Management Perspectives on strategy implementation
The strategy implementation has to be carried out by the managerial personnel of the organization; not by the strategists. The strategists have to transfer the responsibility toward the managers of the organization. An exception may be found in small organizations where the owner/CEO/manager plays a key role in implementing the strategy. In large or medium-scale organizations, the medium and front-line managers have to be educated on the strategy to improve their motivation and avoid conflicts and reduce job stresses which can arise at the time of the implementation strategies since they play a key role in implementing strategies.
Implementation of Starbucks corporate strategy
Starbucks failed in Australia for the first time because the company's management strategy was not implemented properly. Sometimes after setting up the strategy, only the strategists are entrusted to implement it, which may cause the failure of this Starbucks company in Australia. No matter how good a strategy is created, if it cannot be implemented properly, this strategy is of no use.
There are several reasons which make the implementation of strategy difficult. First is the organization's resistance to change. Suitable proactive measures have to be taken when implementing strategies. Can you remember how organizations used to resist the changes that came across with the introduction of information and communication technology to organizations in the past, or organizational transformations. Most of such cases dealt with workshops for managerial personnel in the operational areas to change their attitudes and motivate them.
The number of organizational variables involved in implementing a planned organizational change is large in number. The correct focus on these variables is essential for successful organizational change. Among these variables leadership style, motivation direction, business processes and functions, customer focus, rewards system, organizational structure, communication, morals, and decision-making are some that may affect the organization.
On the other hand, these variables are not isolated but interconnected. This makes the strategy implementation function much more complicated, since the changes to one variable may have a supple effect on some other variable. No matter how complex the strategy implementation is, skilled managers can easily implement these strategies. Therefore, managers need to study strategies.