Social media sites have become an essential communication tool for millions of consumers worldwide. A study by the University of Economics, The University of Danang, Danang, Vietnam, found that Facebook has 2.41 billion monthly active members and 2 billion users who log on to YouTube each month. Facebook and YouTube are the leading social media networks, with hundreds of thousands of people shopping every day on these platforms. Advertising through social media is a current trend; it helps to reduce costs and create easier access to the target customer base. As of 2020, social media advertising spending has reached $102,292 million. Advertising spending is expected to grow at 7.0% with a market volume of $125,482 million by 2023. Facebook and YouTube are also the most popular social networks today with 75% of the market. It also can include comments about the product or service purchased by consumers on social media. for instance, email or phone calls or Facebook comments or assigning a score to a certain product or brand on a social media platform. When customers are satisfied with the product or service, they give positive comments and spread information about it.
By the end of 2022,
there will be 2.934 billion Facebook users worldwide. Due to this, many small
and medium to large size organizations use Facebook Ads for their marketing and
advertising activities. But lack of proper knowledge about this is a big problem.
As a response to this, Meta, which owns Facebook, has decided to provide free
online courses.
Free online courses on Facebook Ad
Facebook offers free
online courses. It teaches everything from marketing to coding and computer
science. Below are 8 courses that will prepare you for your future job.
This is important for learners who are self-employed and cannot afford to sell their affiliate product on social media including Facebook and pay the associated fee for Facebook ads, and financial assistance is offered from Coursers.
- Meta Marketing Analytics Professional Certificate
Learn the basics of marketing analytics and how to
collect and analyze data, conduct A/B tests, and obtain and present insights
that inform business decisions.
- Meta Social Media Marketing Professional
Certification
Learn the basics of social media management and
advertising and measure marketing campaigns across major social media
platforms.
- Meta Android Developer Professional Certification
Learn about Android app development and get hands-on
experience with programming and tools by developing your own Android mobile app.
- Meta iOS Developer Professional Certification
Launch your career as an iOS developer. Build the
Job-Ready Skills you need to land an in-demand career and earn a certificate
from Meta. This does not require a degree or previous experience to get
started.
- Meta React Native specialization
Become a cross-platform mobile app developer.
Learn the in-demand skills needed to develop
reliable, scalable and user-friendly mobile applications for multiple operating
systems such as iOS and Android.
- Meta Database Engineer Professional Certificate
Learn the skills you need to design deploy and
manage structured and unstructured data and gain hands-on experience with key
tools through hands-on projects.
- Meta Back-End Developer Professional Certification
Launch your career as a back-end developer.
Build job-ready skills for an in-demand career and
earn a certificate from Meta.
No degree or previous experience is required to get
started.
- Meta Front-End Developer Professional Certification
Learn the basics of front-end web application
development and gain in-demand programming skills through front-end development
for your portfolio.